Effective Date: 1st October 2024

Last Updated: 1st October 2024

Midfin Wealth Pvt Ltd (”Midfin Wealth,” “We,” “Us,” or “Our”) values your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your data when you visit our website www.midfinwealth.com (the “Website”) or use any of our services.

By using the Website or our services, you consent to the data practices described in this Privacy Policy. If you do not agree with these terms, please do not access or use the Website or our services.

1. Information We Collect

We collect several types of information from you when you interact with our Website and services, including personal information and non-personal information.

1.1 Personal Information

Personal information refers to data that can be used to identify you directly or indirectly. This includes but is not limited to:

Contact Information: Your name, email address, phone number, postal address.
Financial Information: Details such as your bank account information, investment data, transaction history, and other financial details required for providing wealth management services.
Identity Verification Information: Government-issued identification numbers (such as Aadhar, PAN, or passport) used for KYC (Know Your Customer) and other compliance purposes.
Account Information: Username, password, and any profile-related information if you create an account on our Website.

This information may be collected when you:

Create an account on our Website.
Engage in any transaction or financial service with us.
Fill out forms or provide information via the Website.
Communicate with us through customer service, email, or other methods.
Participate in any promotions, surveys, or marketing activities.

1.2 Non-Personal Information

Non-personal information is data that does not directly identify you as an individual. This may include:

Technical Information: Your IP address, browser type, operating system, device details, access times, and referring URLs.
Usage Information: Information about how you use our Website, such as pages viewed, time spent on the Website, and the links you click.
Cookies and Tracking Technologies: We use cookies, pixel tags, and other tracking technologies to enhance your browsing experience. Cookies allow us to store information about your preferences, recognize you when you return to the Website, and customize content based on your interests.

1.3 Information from Third Parties

We may also collect information about you from third parties, including:

Financial Institutions and Service Providers: To process payments, verify your identity, or comply with regulatory requirements.
Publicly Available Sources: Such as government databases or publicly accessible records.

2. How We Use Your Information

We may use the information we collect for various purposes, including:

2.1 To Provide and Manage Services

We use your personal information to:

Facilitate account creation and manage your transactions.
Deliver financial, wealth management, and related services.
Provide customer support and respond to your inquiries.
Process financial transactions and manage your accounts.
Ensure the security and integrity of our services.

2.2 To Improve and Enhance the Website and Services

We may use non-personal and aggregated data to:

Understand how you interact with the Website and improve its functionality.
Tailor the Website to your preferences and offer personalized services.
Analyze trends, monitor user activity, and improve our marketing efforts.

2.3 Compliance with Legal and Regulatory Obligations

We may use your information to:

Comply with applicable laws, regulations, and government requests.
Fulfill our legal and regulatory obligations, such as anti-money laundering (AML) and KYC requirements.
Respond to legal processes, such as subpoenas or court orders.

2.4 Marketing and Promotional Communications

With your consent, we may use your personal information to:

Send you newsletters, updates, and promotional offers.
Inform you of new products, services, or features that may interest you.

You can opt-out of receiving these communications at any time by following the “unsubscribe” instructions in our emails or by contacting us at info@midfinwealth.com.

2.5 Fraud Prevention and Security

We use personal information to:

Monitor for suspicious activity and prevent fraud.
Ensure the security of our Website, accounts, and services.

3. How We Share Your Information

We do not sell or rent your personal information to third parties. However, we may share your information in the following circumstances:

3.1 With Service Providers and Partners

We may share your information with third-party service providers who assist us in delivering our services. These partners may include:

Payment processors and financial institutions.
IT service providers, website hosting companies, and marketing service providers.
Consultants and contractors engaged to provide services on our behalf.

These service providers are contractually obligated to keep your data secure and only use it for the specific purposes outlined by us.

3.2 Legal and Regulatory Disclosures

We may disclose your personal information:

To comply with legal obligations, regulatory requests, or judicial orders.
To protect the rights, property, or safety of Midfin Wealth, our clients, or others.

3.3 Business Transfers

In the event that Midfin Wealth is involved in a merger, acquisition, or sale of assets, your personal information may be transferred to the new entity as part of the transaction.

4. How We Protect Your Information

We take data security seriously and implement a variety of security measures to protect your information from unauthorized access, alteration, disclosure, or destruction. These measures include:

Encryption of sensitive financial data.
Secure data storage and access control mechanisms.
Regular vulnerability assessments and security audits.

Despite these measures, no method of transmission over the internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee absolute security.

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law. We may retain your information for longer periods if necessary for legal, tax, regulatory, or compliance reasons.

Once the retention period expires, we securely delete or anonymize your personal data to prevent unauthorized access or use.

6. Your Rights and Choices

Depending on your location and applicable data protection laws, you may have certain rights concerning your personal information, including:

6.1 Right to Access

You have the right to request access to the personal data we hold about you, and we will provide you with a copy of this data upon request.

6.2 Right to Rectification

You can request that we correct any inaccuracies or incomplete data in the personal information we hold about you.

6.3 Right to Erasure

Under certain circumstances, you can request the deletion of your personal information, particularly if it is no longer necessary for the purposes for which it was collected.

6.4 Right to Object to Processing

You can object to the processing of your personal information for marketing purposes or in other specific situations.

6.5 Right to Data Portability

You may request to receive your personal data in a structured, commonly used, and machine-readable format and request that we transfer it to another data controller.

To exercise any of these rights, please contact us at info@midfinwealth.com. We will respond to your request in accordance with applicable law.

7. Cookies and Tracking Technologies

Our Website uses cookies to provide you with a better user experience. Cookies are small data files that are placed on your device when you visit our Website. We use the following types of cookies:

Essential Cookies: Necessary for the proper functioning of the Website.
Performance and Analytics Cookies: Help us analyze how users interact with our Website and improve its performance.
Advertising Cookies: May be used to display relevant ads based on your browsing habits.

8. International Data Transfers

Your personal information may be transferred to, and processed in, countries other than the one in which you reside. These countries may not have data protection laws equivalent to those in your jurisdiction. In such cases, we take steps to ensure that appropriate safeguards are in place, such as:

Standard contractual clauses approved by data protection authorities.
Binding corporate rules for intra-company transfers.

9. Children’s Privacy

Our Website and services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we learn that we have inadvertently collected data from a child under 18, we will take steps to delete such data.

10. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or technological advancements. Any updates will be posted on this page, and the “Last Updated” date will be revised accordingly.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us at:

Email: info@midfinwealth.com
Phone: +91 99440 02198